Sille Krukow
Nudge & Behavior Design Expert

Sille Krukow is a true pioneer in applied behavioral science, mastering the power of small
environmental changes to create profound shifts in human behavior.
For over 15 years, she has led groundbreaking behavior change projects across sectors such as gold
mining, manufacturing, and construction, applying behavioral insights to improve workplace safety
and sustainability in high-risk environments.
Her work has revolutionized change strategies for corporate giants like Canfor, P&G, L'Oréal, and
Electrolux, while also influencing public policy through collaborations with the EU Commission and
OECD.
Sille's approach is simple yet powerful: aligning business success with responsible behavior to
create lasting, positive impacts on people, businesses, and the planet.